Whole Grain Cocoa Crunch

Resources Classroom Displays

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Explore how advertising for a cereal product has evolved to reflect changing consumer values. The Cocoa Crunch poster delves into a present-day advertisement, contrasting it with past approaches and emphasising health-consciousness and ingredient transparency. Designed for use with ‘Frosted Cocoa Crunch’ and ‘What Has Changed?’

This resource encourages students to discern how marketing strategies adapt to cultural shifts. The poster is suitable for enlarging and displaying in the classroom, fostering insightful discussions on historical and societal contexts in advertising.

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Curriculum Codes

AC9E6LY01 9

Examine texts including media texts that represent ideas and events, and identify how they reflect the context in which they were created

AC9E5LY03 9

Explain characteristic features used in imaginative, informative and persuasive texts to meet the purpose of the text

AC9E4LY03 9

Identify the characteristic features used in imaginative, informative and persuasive texts to meet the purpose of the text

AC9E4LY01 9

Compare texts from different times with similar purposes and audiences to identify similarities and differences in their depictions of events

AC9E5LY01 9

Describe the ways in which a text reflects the time and place in which it was created

AC9E6LY03 9

Analyse how text structures and language features work together to meet the purpose of a text, and engage and influence audiences

ACELY1708 8.4

Compare texts including media texts that represent ideas and events in different ways, explaining the effects of the different approaches

EN3-3A old

Uses an integrated range of skills, strategies and knowledge to read, view and comprehend a wide range of texts in different media and technologies

EN3-OLC-01 new

Communicates to wide audiences with social and cultural awareness, by interacting and presenting, and by analysing and evaluating for understanding

EN3-VOCAB-01 new

Extends Tier 2 and Tier 3 vocabulary through interacting, wide reading and writing, morphological analysis and generating precise definitions for specific contexts

EN3-UARL-01 new

Analyses representations of ideas in literature through narrative, character, imagery, symbol and connotation, and adapts these representations when creating texts

EN3-UARL-02 new

Analyses representations of ideas in literature through genre and theme that reflect perspective and context, argument and authority, and adapts these representations when creating texts

VCELY357

Compare texts including media texts that represent ideas and events in different ways, explaining the effects of the different approaches

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Whole Grain Cocoa Crunch